Project Details

Client: PLAN M GmbH / Mobile Accessories / Germany

Date: 28/09/2018

LAUSBUB is a mobile accessories brand specialized in leather products. "Lausbub" is the German word for a cheeky boy who likes to play pranks. This is a restart of the instagram account. I developed a more colorful type driven layout concept. Before it was mostly simple product shots and occasional illustrations of a cheekier nature, but the overall look of it was too dull for what the brand stands for.
In order to get the wild side of LAUSBUB shine I decided to use basic colors like red, blue and yellow. I wanted the LAUSBUB to speak up, I used the Sans Serif DIN BLACK to spread the text all over the canvas and combined it for example with close-up shots of rough leather.

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